Google Gtag

Web Source code Package

The Google Gtag destination provides a unified interface for sending events to Google Analytics 4 (GA4), Google Ads, and Google Tag Manager (GTM) through a single destination configuration. Loads gtag script dynamically, initializes the gtag function with your config, handles Consent Mode v2 commands automatically, and pushes mapped events to Google services.

Where this fits

Gtag is a destination in the walkerOS flow:

Installation

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Integrated

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Bundled

Add to your flow.json destinations:

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See bundled mode setup | CLI reference

Configuration

This destination uses the standard destination config wrapper (consent, data, env, id, ...). For the shared fields see destination configuration. Package-specific fields live under config.settings and are listed below.

Settings

Property	Type	Description	More
como	boolean | object	Consent mode configuration: false (disabled), true (use defaults), or custom mapping
ga4	object	GA4-specific configuration settings
ads	object	Google Ads specific configuration settings
gtm	object	Google Tag Manager specific configuration settings

Mapping

Per-event rules under config.mapping. For the standard rule fields (consent, condition, data, batch, name, policy) see mapping.

Property	Type	Description	More
ga4	object	GA4-specific event mapping
ads	object	Google Ads-specific event mapping
gtm	object	GTM-specific event mapping

Examples

add to cart

Event

Mapping

Out

ads init

Event

Out

consent mode v2

Event

Out

ga4 init

Event

Out

ga4 with include all

Event

Mapping

Out

google ads conversion

Event

Mapping

Out

gtm data layer push

Event

Mapping

Out

gtm init

Event

Out

multiple tools simultaneous

Event

Mapping

Out

page view

Event

Out

purchase

Event

Mapping

Out

Next steps

• Mapping: transform events for Google's expected format
• GA4 configuration: detailed GA4 setup
• Google Ads: conversion tracking
• Consent management: control when events are sent