Google Ads
Google Ads conversion tracking enables you to track conversions and measure the effectiveness of your Google Ads campaigns via the unified gtag destination.
Installation
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Configuration
This destination uses the standard destination config wrapper (consent, data, env, id, ...). For the shared fields see destination configuration. Package-specific fields live under config.settings and are listed below.
Settings
| Property | Type | Description | More |
|---|---|---|---|
como | boolean | object | Consent mode configuration: false (disabled), true (use defaults), or custom mapping | |
ga4 | object | GA4-specific configuration settings | |
ads | object | Google Ads specific configuration settings | |
gtm | object | Google Tag Manager specific configuration settings |
Mapping
Per-event rules under config.mapping. For the standard rule fields (consent, condition, data, batch, name, policy) see mapping.
| Property | Type | Description | More |
|---|---|---|---|
ga4 | object | GA4-specific event mapping | |
ads | object | Google Ads-specific event mapping | |
gtm | object | GTM-specific event mapping |
Examples
add to cart
Event
Mapping
Out
ads init
Event
Out
consent mode v2
Event
Out
ga4 init
Event
Out
ga4 with include all
Event
Mapping
Out
google ads conversion
Event
Mapping
Out
gtm data layer push
Event
Mapping
Out
gtm init
Event
Out
multiple tools simultaneous
Event
Mapping
Out
page view
Event
Out
purchase
Event
Mapping
Out
💡 Need implementation support?
elbwalker offers hands-on support: setup review, measurement planning, destination mapping, and live troubleshooting. Book a 2-hour session (€399)