Google Gtag
The Google Gtag destination provides a unified interface for sending events to Google Analytics 4 (GA4), Google Ads, and Google Tag Manager (GTM) through a single destination configuration.
Where This Fits
Gtag is a destination in the walkerOS flow:
Loads gtag script dynamically, initializes the gtag function with your config, handles Consent Mode v2 commands automatically, and pushes mapped events to Google services.
Setup
- Integrated
- Bundled
Install the package:
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Configure in your code:
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Configuration reference
| Property | Type | Description | More |
|---|---|---|---|
como | boolean | object | Consent mode configuration: false (disabled), true (use defaults), or custom mapping | |
ga4 | object | GA4-specific configuration settings | |
ads | object | Google Ads specific configuration settings | |
gtm | object | Google Tag Manager specific configuration settings |
Event Mapping
For custom event mapping (mapping.entity.action.settings):
| Property | Type | Description | More |
|---|---|---|---|
ga4 | object | GA4-specific event mapping | |
ads | object | Google Ads-specific event mapping | |
gtm | object | GTM-specific event mapping |
Next Steps
- Mapping: Transform events for Google's expected format
- GA4 Configuration: Detailed GA4 setup
- Google Ads: Conversion tracking
- Consent Management: Control when events are sent
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